Michela Addis: search on Z-Library

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1

Facing contradictory emotions in event marketing: leveraging on surprise

Addis, Michela, Miniero, Giulia, Soscia, Isabella, Norberg, Patricia

Journal:

Journal of Consumer Marketing

Year:

2018

Language:

english

File:

PDF, 509 KB

english, 2018

2

New technologies and cultural consumption – edutainment is born!

Journal:

European Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 210 KB

english, 2005

3

On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

Michela Addis, Morris B. Holbrook

Journal:

Journal of Consumer Behaviour

Year:

2001

Language:

english

File:

PDF, 253 KB

english, 2001

4

Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success

Morris B. Holbrook, Michela Addis

Journal:

Journal of Cultural Economics

Year:

2008

Language:

english

File:

PDF, 302 KB

english, 2008

5

Buying a Book as a Christmas Gift: Two Routes to Customer Immersion

Addis, Michela, Sala, Giulia

Journal:

Service Industries Journal

Year:

2007

Language:

english

File:

PDF, 149 KB

english, 2007

6

Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops

Journal:

International Journal of Marketing Studies

Year:

2016

Language:

english

File:

PDF, 996 KB

english, 2016

7

Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

Michela Addis, Morris B. Holbrook

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 143 KB

english, 2010

8

Alexithymia in juvenile primary headache sufferers: a pilot study

Michela Gatta, Elisabetta Canetta, Maria Zordan, Andrea Spoto, Emilia Ferruzza, Irene Manco, Alessandra Addis, Lara Dal Zotto, Irene Toldo, Stefano Sartori, Pier Antonio Battistella

Journal:

The Journal of Headache and Pain

Year:

2011

Language:

english

File:

PDF, 269 KB

english, 2011

9

Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment

Miniero, Giulia, Rurale, Andrea, Addis, Michela

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 268 KB

english, 2014

10

Long life to marketing research: a postmodern view

Lee, Nick, Addis, Michela, Podestà, Stefano

Journal:

European Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 264 KB

english, 2005

11

Is movie success a judgment device? When more is not better

Addis, Michela, Holbrook, Morris B.

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 349 KB

english, 2018

12

Building brands through experiential events: When entertainment meets education

Michela, Addis, Giulia, Miniero, Francesco, Ricotta

Journal:

AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Year:

2018

Language:

english

File:

PDF, 399 KB

english, 2018

13

Clinical evidence continuous medical education: a randomised educational trial of an open access e-learning program for transferring evidence-based information – ICEKUBE (Italian Clinical Evidence Knowledge Utilization Behaviour Evaluation) – study protocol

Lorenzo Moja, Ivan Moschetti, Michela Cinquini, Valeria Sala, Anna Compagnoni, Piergiorgio Duca, Christian Deligant, Roberto Manfrini, Luca Clivio, Roberto Satolli, Antonio Addis, Jeremy M Grimshaw, P

Journal:

Implementation Science

Year:

2008

Language:

english

File:

PDF, 751 KB

english, 2008

14

New Technologies and Cultural Consumption. Edutainment is Born!

Journal:

SSRN Electronic Journal

Year:

2002

Language:

english

File:

PDF, 47 KB

english, 2002

15

Value co-production made easy: the role of fantastical thinking

Addis, Michela, Miniero, Giulia, Ricotta, Francesco

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 477 KB

2020

16

Humanizing a Superhero: An Empirical Test in the Comic Books Industry

Addis, Michela, Troilo, Gabriele

Journal:

International Business Research

Year:

2016

File:

PDF, 346 KB

2016